REVEL’s artesian aquifer is located hundreds of feet below the earth’s surface. It is a sustainable resource as its recharge rate far exceeds the amount of water extracted from it.

Conversely, all bottled waters (excluding only artesian and spring) are sourced directly from our country’s dwindling municipally supplied water, commonly referenced as ‘tap’ water. Tap water is sourced from rain and snow melt which is collected from above ground, not underground. It’s pulled from lakes, streams, rivers, aqueducts, reservoirs, etc.  The average consumer is unaware that all bottled waters (again, excluding only artesian and spring) are 100% derived from tap water. These brands are bottling approximately 1 billion gallons per month further depleting our country’s supply of tap water. To bottle tap water, the water must undergo a manual or chemical filtration process via reverse osmosis (R.O.) being the most widely employed method worldwide.

Unbeknownst to the average consumer, the elite and most efficient industrial R.O. systems only recover typically 75% to 80%, meaning for every 4 gallons of water which is processed for bottling 1 gallon is discharged as waste. Again, this is for the most efficient system and does not include the mass marketed cheaper and far less efficient systems. For the most efficient systems, for every 1 billion gallons of processed water bottled, on average 250 million gallons is discharged to the sewer.  Annually, processed bottled waters extract over 12 billion gallons from our tap water supply and waste 3 billion gallons. As processed bottled water sales increase, these numbers will increase in unison.

The inherent attributes of artesian sourced water require minimal mechanical filtering with negligible waste. REVEL being sourced underground it is totally independent of municipally supplied water, therefore has zero impact on it. Our source, if left untapped, would remain underground and would not provide pristine bottled drinking water to the masses.